Thanks to Dave Cross and Ovid for organizing the marketing BOF during YAPC and the notes Ovid made later. The fact that there were more than 50 people in the room made it clear people are interested in the subject.
Unfortunately that number of people made it impossible to have a discussion but I think just the presence of so many people show we have to move on. I hope some of them will come forward and write about their opinions. I think the more people talking about this the better.
As I don't know the names of most of the people present let me just write down some of the objectives people mentioned. I think it ranged from
Make sure Perl is not banned in my organization
None of these are really measurable objectives so we will need to find a few of those as well but I think this is a good start. I'd be glad to see what other objectives people can write down. So go ahead, please add your comments.
Ovid kept mentioning the market research and Richard Dice suggested a matrix idea that sounded quite good. I am much more convinced now in the need of some such market research and I hope Ovid will be able to take upon himself and push it forward or hand it over to someone who will do it in a reasonably short timeframe.
Some people suggested all kinds of actions that seem to be totally reasonable regardless of any market research. Some of the ideas were