How to fight the assholes?

Recently I saw the article of VM Brasseur No, I will not "lighten up" and posted in on Reddit.

The immediate reaction was ranging between plain stupid to straight out misogynist.

Frankly I don't know how to fight these assholes. I keep swinging between "calling them out" as VM did, to disregarding them "not to feed the troll".

I guess, instead of continuing this rant, let me just try to build more things that will empower women, minorities and people who are being attacked in general.